Welcome to Charity Shop DJ Productions

Name of Project: The Bombay Picture Palace (2006 and 2009)

Client: The WOMAD Foundation (World of Music, Arts and Dance)


Project Summary:

The WOMAD Foundation showcases music, arts and dance from around the world at commercial festivals globally. Charity Shop DJ was commissioned by the Foundation to create a venue for its UK Rivermead festival, to combine an exhibition of Indian cinema art with performance and party spaces.

 

Bombay Picture Palace at Womad UK

The result was the Bombay Picture Palace, an immersive venue which combined art with performance with commercial tea bar.

The daytime focus was the live painting of a largescale ‘Bollywood’ advertising hoarding by a former street artist, now resident in London after migrating from India to the UK in 1968. By night the space became a party venue featuring DJs.

The popularity of the venue led to a further commission for the WOMADelaide Festival in South Australia in 2009. The ambition of the venue was scaled up to create a showcase for the multi-artforms which make up Indian cinema, and featured a live demonstration by the last remaining studios of film advertising painters in Mumbai.

The tour was part-sponsored by the Government of South Australia.

 

Bombay Picture Palace at Womad Australia

Our Brief

  • To provide a space to showcase Indian cinema art and artists, which could also function as a venue in a commercial music festival environment
  • To provide lively performance space and multi-media ‘chat’ sessions
  • To liaise with artists through project development, preparation and delivery

 

Studio Balkrishna in Mumbai

Our Process

  • Project concepts created to combine art exhibition with party space; concepts communicated to Indian artists
  • Be communications interface between artists and festival production
  • Meeting artists in India and travelling with them as a tour group to Australia; managing tour group

 

Bombay Picture Palace at Womad Australia

Results

  • Creation of immersive and vibrant party environment used as performance platform by BBC Asian Network artists
  • Media exposure and touring opportunities for Indian artists
  • Introduction of new audiences to artform
  • Engagement of audience on different levels (note the responses of members of the Indian community in South Australia, some of whom became emotional)
Bombay Picture Palace at Womad UK

Achieving Client Objectives

  • Showcase created for artform which had not been featured at the WOMAD festivals before
  • New audience created for artform in UK and Australia
  • More diverse audience profile created for WOMAD festival . This was mainly true in Australia, where the festival typically attracts a white demographic
  • A celebration of diversity at a time of racial tension in South Australia
  • Creation of international relationships between commercial festival and community providers

 

 

Testimonials

'A nightclub in an art gallery'. The Womad Foundation, UK

‘We’ve never painted in front of such a big crowd’. Ujjwal Vaidya Balkrishna of Balkrishna Studios, Mumbai

'A beautiful exhibition'. Audience member at WOMADelaide

'I miss my India. I miss my Bollywood. I miss my family'. Audience member at WOMADelaide


Here's a film which was made about the project by Simon Hanson
Bombay Picture Palace at Womad UK
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